From the General Manager – “Listen Local: A Popular Idea”

October 2, 2013 at 2:52 pm Leave a comment

Years ago as a young arts professional, I had the incredible experience of working for the Atlanta Symphony Orchestra, at the time under the direction of the legendary conductor Robert Shaw. Best known for choral conducting, he was a passionate and provocative advocate for classical music of all kinds. I once heard him remark to a group of reporters that he was perplexed by the artificial division the media had created between “classical” and “popular” music. He noted that so-called “popular” music often came and went on Top 40 charts every other week, while classical music had stood the test of time for centuries.

As we enter the homestretch of the fall “Listen Local” pledge drive, I have been thinking about Mr. Shaw’s wise observation. KMFA brings the best of classical music, from the Renaissance to the present day, to more than 100,000 listeners every week. It’s hard to think of another free cultural resource that offers this kind of abundance to the community on a daily basis. And our listeners have been responding magnificently throughout our fall campaign. We are excited by the number of new listeners who are making a pledge this fall. Thanks to our new members as well as our longtime supporters for affirming that classical music is indeed a “popular” art form, one that belongs to everyone. Your support keeps classical music alive, well, and distinctively local for all of Central Texas and beyond.

If you haven’t pledged yet, visit kmfa.org today!

- Ann Wilson is president and general manager of KMFA 89.5

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Entry filed under: From the General Manager, Pledge Drive. Tags: .

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